Production

What makes AWR's broadcasts so effective?

AWR does not create a central collection of programs in English and have them translated into various languages. Instead, we work with local producers in about 75 studios around the world.

Producers are chosen from the same language and cultural group as the target audience so that the topics and illustrations will truly connect with listeners. For example, programs in Nepal include agricultural information and updates, which are appreciated in a society that has a largely agricultural economy.

Programs for Non-Christians

AWR works with production partners who come from the same language and cultural groups as our listeners. They create “contextualized” programs that are unique to each country or region, and are designed to be relevant to non-Christian listeners. The programs encourage listeners to grow into a personal relationship with Jesus; segments include short sermons, Bible lessons, interviews, and dramas. AWR also airs programming that addresses other aspects of listeners’ lives, such as features for children, medical advice forums, discussions on family matters, musical presentations, and more.

Listener Response

AWR receives well over 100,000 letters, phone calls, and e-mail messages from listeners every year. We know that there are many more listeners than the number we actually hear from, because they are prevented from contacting us due to security issues, illiteracy, poverty, and lack of mail service.

Tens of thousands of people around the world have accepted Jesus as their Savior as a result of AWR’s programs. New churches and house churches have been organized in many countries; in areas where there are no Adventist pastors, listeners tell us that AWR serves as their pastor. A large number of listener clubs have also been created, where people listen to and discuss the messages presented in AWR programs.

Listener Support

Each message or inquiry from a listener receives a response from the program speaker or a caring, knowledgeable correspondent at the local production studio or Bible school. Listeners who contact AWR with an interest in learning more about Christ are sent free Bible study guides. Where possible, arrangements are made to put them in touch with Adventist church members, who can personally nurture them in their walk with God.